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, and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.

The methodology is actually called PAIR and stands for personality (interests, political views, social type), attributes (everything from attractiveness to height to age), intention (hookup or serious), and reputation (based on in-app feedback).

It’s just a data problem.” She predicts a Siri-like effect happening with on-demand dating: “An app like Whim, over time, becomes an increasingly sophisticated virtual personal assistant — anticipating your preferences for whom you’d like to meet, when and where, and facilitating those setups.” Peters takes us through the necessary steps on Whim to get from pixellated pic to dream date: Step one: Sign up and create a profile, similar to how you would on Tinder or Hinge (you can use Facebook to expedite). Whim thrives based on getting people off the app and onto their dates with as little time as possible spent on their platform,” Peters says. “I feel like none of my friends use Tinder anymore.

Too random and sketchy,” says 29-year-old Madeline, a designer in San Francisco who has been a beta tester of Whim for the past three months and has gone on two dates so far.

Before launch, the Pure waiting list was 100,000 people and during July alone, 50,000 new users signed up.

Says Pure CEO Roman Sidorenko, “All you need to meet someone on Pure is a selfie.

“I tell my friends to use Whim if they just want to get out and meet people.” Indeed, meeting people is the main thrust of on-demand dating, says Edmunds of Global Dating Insights.

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“I think the landscape of messaging-based dating apps is indeed crowded,” agrees Whim’s CEO Peters.

Competitors Tinder and How About We did not respond to requests for comment for this story. That is not true of these other apps," says San Francisco-based Peters, who is a former product lead at OKCupid.

"Second, we’re the only one providing a true date setup service through our app.

Clover and How About We have embedded ‘on-demand’ features within a larger, typical dating app feature set.” The reduced number of steps leads one to speculate that there might be a Moore’s Law of online dating — but instead of faster processor speed, it’s faster dates.

“The on-demand economy..all about getting people what they want efficiently and effortlessly,” Peters says.

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